ILIA Tinted Moisturizer Review: Is This Worth Your Money?
The beauty world has been buzzing about the ILIA Super Serum Skin Tint SPF 40 since its launch.
This award-winning product promises to deliver skincare benefits, sun protection, and natural coverage all in one bottle.
But with its premium price point of $48, many beauty enthusiasts wonder if this tinted moisturizer lives up to the hype.

Key Takeaways:
Before diving into the details, here are the essential points you need to know about this popular tinted moisturizer:
- Powerful skincare formula packed with hyaluronic acid, niacinamide, and plant-based squalane that actually improves skin over time
- Excellent sun protection with SPF 40 mineral sunscreen using non-nano zinc oxide for safe, effective coverage
- Dewy, natural finish that gives skin a healthy glow without looking oily or artificial
- 18 inclusive shade range covering fair to deep skin tones with both warm and cool undertones
- Clean, conscious formulation that’s vegan, cruelty-free, and free from silicones, parabens, and synthetic fragrances
- Premium price point at $48 for 1 fl oz, making it a significant investment compared to drugstore alternatives
What Makes ILIA Super Serum Skin Tint Special
The ILIA Super Serum Skin Tint stands out in the crowded tinted moisturizer market thanks to its unique approach to beauty. Unlike traditional makeup products that simply sit on the skin’s surface, this innovative formula combines active skincare ingredients with makeup pigments to create a product that enhances your complexion while improving skin health.
The formula contains potent levels of skincare actives that are clinically proven to improve multiple skin concerns. The brand has invested heavily in creating a product that doesn’t just provide temporary coverage but actually works to improve the appearance of dryness, blemishes, redness, wrinkles, and uneven skin tone over time.
What makes this tinted moisturizer particularly impressive is its water-first formula. This means the product feels incredibly lightweight and breathable on the skin, never heavy or cakey. The texture is more like a serum than a traditional foundation, making it perfect for those who prefer a natural, “no-makeup” makeup look.
Top 3 Alternatives for ILIA Super Serum Skin Tint
Breaking Down the Skincare Ingredients
The ILIA Super Serum Skin Tint is formulated with three key skincare ingredients that set it apart from typical tinted moisturizers. Each ingredient serves a specific purpose in improving skin health while providing beautiful coverage.
Hyaluronic acid is the star hydrating ingredient that can hold up to 1,000 times its weight in water. This powerful humectant draws moisture from the environment and deeper layers of skin to the surface, creating a plumping effect that helps minimize the appearance of fine lines and gives skin a healthy, dewy glow.
Niacinamide, also known as Vitamin B3, is a multi-tasking ingredient that helps minimize the appearance of pores, smooth skin texture, and refine uneven tone. This ingredient is particularly beneficial for those with oily or combination skin as it helps regulate sebum production while providing anti-inflammatory benefits.
Plant-based squalane is derived from olives and mimics the skin’s natural oils. This lightweight emollient seals in moisture and boosts skin elasticity without clogging pores. It’s particularly effective for those with sensitive or reactive skin as it’s gentle yet deeply nourishing.
SPF Protection: How Effective Is It Really
One of the most impressive features of the ILIA Super Serum Skin Tint is its SPF 40 mineral sunscreen protection. The product uses 12% active non-nano zinc oxide, which provides broad-spectrum protection against both UVA and UVB rays.
Zinc oxide is considered the gold standard for mineral sunscreens because it sits on the skin’s surface and physically blocks harmful rays rather than absorbing them. This makes it gentler for sensitive skin and provides immediate protection upon application.
The SPF 40 level offers excellent daily protection for most skin types and activities. This level of protection blocks approximately 97.5% of UVB rays, making it suitable for daily wear, light outdoor activities, and even longer sun exposure when reapplied properly.
What’s particularly noteworthy is that the formula also provides protection against blue light and pollution. In our digital age, this additional protection helps shield skin from the harmful effects of screens and environmental pollutants that can contribute to premature aging.
Coverage and Finish: What to Expect
The ILIA Super Serum Skin Tint provides light to medium coverage that can be built up gradually. The formula is designed to even out skin tone and provide a natural flush of color without masking your skin’s natural texture.
The finish is notably dewy and radiant, giving skin a healthy, from-within glow. This makes it particularly flattering for those with dry or mature skin who want to achieve a youthful, hydrated appearance. However, those with very oily skin might find the dewy finish too intense and may need to set it with powder.
The coverage is buildable and blendable, allowing you to customize the intensity based on your needs. You can apply a light layer for a natural everyday look or build it up for more coverage when needed. The formula blends seamlessly with fingers, brushes, or makeup sponges.
One thing to note is that the product has a slightly longer drying time compared to traditional foundations. This allows for easy blending and application but means you’ll need to wait a moment before applying additional products on top.
Shade Range and Finding Your Perfect Match
ILIA offers 18 shades in their Super Serum Skin Tint range, covering a wide spectrum of skin tones from fair to deep. The shade range includes both warm and cool undertones, making it easier to find a match for different skin types.
The brand has made significant efforts to create an inclusive shade range that caters to diverse skin tones. The shades are thoughtfully formulated to enhance natural skin tone rather than mask it, which is particularly important for a tinted moisturizer.
To find your perfect shade, ILIA provides an online shade finder tool that helps match you based on your current favorite products or by answering questions about your skin tone. Many users recommend testing the product in natural light if possible, as the dewy finish can appear different under various lighting conditions.
For those between shades, the formula is forgiving and blendable, so you can often make a slightly off shade work by adjusting your application technique or blending it with your regular moisturizer.
Application Tips for Best Results
Getting the most out of your ILIA Super Serum Skin Tint requires the right application technique. The brand recommends applying it like a serum rather than a traditional foundation for the most natural results.
Start with clean, moisturized skin and shake the bottle well before use. Apply a small amount directly to your skin using your fingertips, working in small sections. The warmth of your fingers helps the product blend seamlessly and achieve that natural, skin-like finish.
For fuller coverage, build the product gradually in thin layers rather than applying one thick layer. This prevents the product from looking cakey and maintains its natural appearance. Focus on areas that need the most coverage first, then blend outward.
The product works beautifully with other makeup products. You can use it as a base for concealer or add cream blush on top for a cohesive, natural look. Setting with a light dusting of translucent powder can help control shine for those with oily skin.
Performance Throughout the Day
The ILIA Super Serum Skin Tint performs remarkably well throughout the day, though your experience may vary based on your skin type and environment. The formula is designed to be long-wearing while maintaining a natural appearance.
For those with normal to dry skin, the product typically maintains its beautiful dewy finish throughout the day without becoming patchy or flaky. The skincare ingredients help keep skin hydrated, which contributes to better wear time.
Those with oily skin may notice some shine developing throughout the day, particularly in the T-zone. However, the product doesn’t tend to break down or separate, making it easy to blot away excess oil and refresh the look.
The SPF protection remains effective throughout the day, though like all sunscreens, it should be reapplied every two hours for optimal protection, especially if you’re spending time outdoors.
Who Should Consider ILIA Super Serum Skin Tint
This tinted moisturizer is ideal for several specific skin types and preferences. It’s particularly well-suited for those with dry or dehydrated skin who want to achieve a healthy, glowing complexion without the heaviness of traditional foundation.
Skincare enthusiasts who prefer products that multitask will appreciate the combination of makeup and skincare benefits. The active ingredients make it a worthwhile investment for those who want their makeup to contribute to their skincare routine.
The product is excellent for beginners who are intimidated by traditional foundation application. The forgiving formula and natural finish make it nearly impossible to mess up, and the skincare benefits mean you’re improving your skin even if your application isn’t perfect.
Clean beauty advocates will love the thoughtful formulation that avoids controversial ingredients while still delivering excellent performance. The vegan, cruelty-free formula aligns with conscious beauty values without compromising on quality.
Potential Drawbacks to Consider
While the ILIA Super Serum Skin Tint has many strengths, it’s not perfect for everyone. The dewy finish can be too intense for those with very oily skin or those who prefer a matte appearance. Even with powder, the glow can be difficult to completely tone down.
The price point of $48 is significantly higher than many drugstore alternatives, making it a considerable investment. While the quality justifies the cost for many users, it may be prohibitive for those on a tight budget.
The light to medium coverage may not be sufficient for those who prefer full coverage or need to cover significant discoloration or blemishes. While buildable, it will never provide the same level of coverage as a full-coverage foundation.
Some users with sensitive skin may experience irritation from the active ingredients, particularly niacinamide. It’s always wise to patch test any new product, especially one with active skincare ingredients.
Value and Cost Analysis
At $48 for 1 fl oz, the ILIA Super Serum Skin Tint sits firmly in the premium beauty category. However, when you consider that you’re getting a three-in-one product (skincare serum, SPF protection, and makeup), the value proposition becomes more compelling.
Compared to buying separate products for each function, the cost is actually quite reasonable. A quality serum with similar ingredients might cost $30-40, a good mineral sunscreen SPF 40 could be $25-35, and a tinted moisturizer from a comparable brand might cost $20-30.
The quality of ingredients and the research behind the formulation justify the premium price point. The product contains clinically proven levels of active ingredients that you’d expect to find in high-end skincare products.
For those who use it daily, the cost per use becomes more reasonable. A bottle typically lasts 3-4 months with regular use, making it approximately $12-16 per month for a complete base routine.
How It Compares to Competitors
In the competitive tinted moisturizer market, the ILIA Super Serum Skin Tint holds its own against both drugstore and high-end alternatives. Compared to drugstore options, it offers superior skincare benefits and more sophisticated formulation, though at a significantly higher price point.
Against high-end competitors like Laura Mercier or Kosas, the ILIA product stands out for its skincare-focused approach and clean formulation. While some competitors might offer better coverage or different finishes, few combine skincare benefits as effectively.
The SPF 40 protection is higher than many competitors, and the mineral formulation is gentler than chemical sunscreens found in some alternatives. The shade range, while good, isn’t as extensive as some newer launches but covers most skin tones adequately.
Final Verdict: Is It Worth the Investment
The ILIA Super Serum Skin Tint is a standout product that successfully bridges the gap between skincare and makeup. For those who prioritize natural-looking coverage, skincare benefits, and clean formulation, it’s an excellent investment.
The product excels at creating a natural, healthy glow that looks like your skin on its best day. The skincare ingredients provide real benefits over time, making it more than just a makeup product. The SPF 40 protection is excellent for daily wear and provides peace of mind for sun safety.
However, it’s not universal. Those seeking full coverage, matte finish, or budget-friendly options should look elsewhere. The dewy finish and premium price point make it best suited for specific preferences and budgets.
For its target audience, the ILIA Super Serum Skin Tint delivers on its promises and provides a luxurious, effective experience that justifies its premium positioning in the market.
Frequently Asked Questions
Can I use ILIA Super Serum Skin Tint on oily skin?
Yes, but with considerations. The dewy finish may be too intense for very oily skin types. Those with oily skin should apply thin layers and consider setting with powder to control shine throughout the day.
How does the SPF 40 protection compare to regular sunscreen?
The SPF 40 provides excellent daily protection, blocking approximately 97.5% of UVB rays. However, for extended sun exposure or water activities, you should still use a dedicated sunscreen and reapply every two hours.
Is the product suitable for sensitive skin?
Generally yes, as it’s formulated without fragrances, parabens, and silicones. However, the active ingredients like niacinamide can cause irritation in some sensitive individuals. Always patch test first.
How long does one bottle typically last?
With daily use, a 1 fl oz bottle typically lasts 3-4 months. The amount needed depends on your coverage preferences and application area.
Can I mix it with other products?
Yes, the formula blends well with moisturizers, primers, and other makeup products. You can mix it with your regular moisturizer for lighter coverage or use it as a base for concealer.
What’s the best way to remove it at the end of the day?
Since it contains mineral sunscreen, use a gentle cleanser or micellar water to ensure complete removal. Double cleansing is recommended to remove all traces of the product and prevent buildup.

Kiera Violet is a passionate product reviewer and lifestyle enthusiast who founded Life Insights to help consumers make informed purchasing decisions. With a keen eye for quality and value, Kiera specializes in comprehensive Amazon product reviews across multiple niches, from beauty essentials to everyday lifestyle products.