ICONIC London Underglow Blurring Primer Review
Are you tired of looking for the perfect primer that can blur imperfections while giving you that enviable subtle glow?
The ICONIC London Underglow Blurring Primer promises to revolutionize your makeup routine with its unique skincare-makeup hybrid formula.
This comprehensive review will dive deep into everything you need to know about this highly anticipated product that has taken the beauty world by storm.

Key Takeaways
- Unique Hybrid Formula: The ICONIC London Underglow Blurring Primer combines skincare benefits with makeup preparation, featuring champagne pearls for a subtle luminous finish that doesn’t compromise on blurring power.
- Skincare-Infused Benefits: This primer contains hyaluronic acid, glycerin, and glutathione that work together to hydrate, protect, and improve your skin’s overall texture while creating the perfect makeup base.
- Versatile Application: The primer works beautifully on its own for a no-makeup makeup look or as a base for foundation, offering flexibility for different makeup preferences and occasions.
- Long-Lasting Performance: Users report that makeup stays put for up to 24 hours when using this primer, making it ideal for long days and special events.
- Price Point Consideration: At $27-30, the ICONIC London Underglow Blurring Primer sits in the premium drugstore to mid-range category, offering professional-quality results at an accessible price point.
- Suitable for Most Skin Types: The non-comedogenic formula won’t clog pores, making it suitable for various skin types including those prone to breakouts.
What Makes ICONIC London Underglow Blurring Primer Special
The ICONIC London Underglow Blurring Primer stands out in the crowded primer market due to its innovative dual-action formula. Unlike traditional primers that focus solely on creating a smooth base, this product incorporates skincare ingredients that actively benefit your skin while you wear it.
The primer features ultra-delicate champagne pearls that create a subtle luminosity without the overwhelming shimmer that many illuminating primers tend to have. This creates what the brand calls a “glow-from-within” effect that looks natural and healthy rather than artificial.
What sets this primer apart is its demi-matte finish that manages to blur imperfections while maintaining a radiant appearance. This unique balance makes it perfect for those who want to achieve that coveted glass skin look without appearing overly dewy or greasy.
Detailed Ingredient Analysis
The ICONIC London Underglow Blurring Primer contains several key active ingredients that contribute to its effectiveness:
Propanediol serves as a natural alternative to traditional propylene glycol, providing hydration and helping other ingredients penetrate the skin more effectively. This ingredient is gentler on sensitive skin while maintaining the primer’s smooth application.
Hyaluronic Acid is a powerful humectant that can hold up to 1000 times its weight in water. In this primer, it ensures your skin stays hydrated throughout the day while preventing your makeup from appearing cakey or settling into fine lines.
Glycerin works alongside hyaluronic acid to create a moisture barrier that keeps your skin comfortable and prevents the tight feeling that some primers can cause. This ingredient also helps the primer blend seamlessly with your skin.
Glutathione is a powerful antioxidant that helps protect your skin from environmental stressors throughout the day. This ingredient adds an anti-aging element to the primer, making it more than just a makeup base.
The champagne pearl complex is what gives the primer its signature subtle glow. These particles are finely milled to avoid any chunky or glittery appearance, instead creating a soft-focus effect that mimics healthy, well-rested skin.
Application Techniques and Tips
Getting the most out of your ICONIC London Underglow Blurring Primer requires proper application techniques. Start with clean, moisturized skin and allow your skincare to fully absorb before applying the primer.
Use the dropper applicator to dispense 2-3 drops onto the back of your hand or directly onto your face. The dropper ensures you don’t waste product and allows for precise application. A little goes a long way with this formula.
Apply the primer using gentle patting motions rather than rubbing. This technique helps preserve the pearl particles and ensures even distribution. Focus on areas where you typically experience texture issues or where your makeup tends to fade first.
For best results, allow the primer to set for 2-3 minutes before applying foundation. This gives the formula time to create that perfect grippy base that will help your makeup last all day.
If you’re using the primer on its own for a no-makeup day, apply it all over your face and blend well. The subtle glow will give you that effortless radiance that looks completely natural.
Performance Across Different Skin Types
The ICONIC London Underglow Blurring Primer performs remarkably well across various skin types, though some may experience better results than others.
For Oily Skin: The demi-matte finish helps control excess oil while the blurring particles minimize the appearance of enlarged pores. Users with oily skin report that their makeup stays fresh-looking for 8-10 hours without significant breakthrough.
For Dry Skin: The hydrating ingredients make this primer particularly beneficial for dry skin types. The hyaluronic acid and glycerin provide lasting moisture that prevents makeup from clinging to dry patches.
For Combination Skin: This primer works well for combination skin by balancing different zones of the face. The formula provides enough moisture for dry areas while controlling shine in oily zones.
For Sensitive Skin: The gentle, non-comedogenic formula makes it suitable for sensitive skin types. The absence of harsh chemicals and the inclusion of soothing ingredients minimize the risk of irritation.
For Mature Skin: The primer’s ability to blur fine lines and create a smooth canvas makes it particularly effective for mature skin. The subtle glow helps combat dullness that often comes with aging.
Top 3 Alternatives for ICONIC London Underglow Blurring Primer
While the ICONIC London Underglow Blurring Primer is excellent, there are several alternatives worth considering based on your specific needs and budget.
E.L.F. Power Grip Primer offers similar longevity and blurring effects at a fraction of the price. While it doesn’t have the same luminous finish, it excels at gripping makeup and ensuring all-day wear.
Maybelline Poreless Jelly Primer provides excellent pore-blurring capabilities with added niacinamide benefits. This drugstore option offers great value while delivering professional-quality results.
L’Oréal Paris Age Perfect Blurring Primer is specifically formulated for mature skin and offers anti-aging benefits along with excellent blurring properties. It’s an affordable alternative that doesn’t compromise on performance.
Longevity and Wear Time
One of the most impressive aspects of the ICONIC London Underglow Blurring Primer is its exceptional longevity. Most users report that their makeup looks fresh and stays in place for 12-16 hours when using this primer.
The primer creates a tackier base that helps foundation and other makeup products adhere better to the skin. This grippy quality is what contributes to the extended wear time without the need for touch-ups throughout the day.
In testing, the primer performed well in various conditions including humid weather, long work days, and evening events. The glow remains subtle and natural-looking even after hours of wear, without becoming overly shiny or breaking down.
For those with particularly oily skin, the primer may require light powder setting in the T-zone to maximize longevity. However, most users find that the primer’s natural finish eliminates the need for additional setting products.
Comparing with High-End Alternatives
When compared to high-end primers in the $40-60 range, the ICONIC London Underglow Blurring Primer holds its own remarkably well. The quality-to-price ratio makes it an attractive option for those wanting luxury results without the premium price tag.
The primer’s packaging and presentation feel premium, with the dropper applicator providing a high-end experience. The formula’s performance rivals that of much more expensive options, making it a smart investment for makeup enthusiasts.
While some ultra-luxury primers may offer slightly better longevity or more sophisticated packaging, the ICONIC London primer delivers 90% of the performance at a fraction of the cost. This makes it an excellent choice for those building a professional-quality makeup collection on a budget.
Texture and Finish Analysis
The ICONIC London Underglow Blurring Primer has a lightweight, serum-like texture that feels comfortable on the skin. Unlike heavier, silicone-based primers, this formula doesn’t create a barrier feeling or interfere with skincare absorption.
The demi-matte finish is unique in the primer market, offering the perfect balance between matte and dewy. This finish type is particularly flattering for those who want to avoid the flat, overly matte look while still maintaining some oil control.
The champagne pearls in the formula create a subtle luminosity that’s buildable depending on application technique. Light application gives a natural glow, while building up the product can create a more noticeable radiance for special occasions.
The primer’s texture makes it easy to blend with both fingers and brushes. It doesn’t pill or ball up when layered with other products, making it compatible with most foundation formulas.
Seasonal Suitability
The ICONIC London Underglow Blurring Primer adapts well to different seasons, though it truly shines during spring and summer months when the subtle glow enhances sun-kissed skin.
Summer Performance: The primer’s ability to control oil while maintaining radiance makes it ideal for hot, humid weather. The sweat-resistant formula ensures your makeup stays put even during outdoor activities.
Winter Compatibility: During colder months, the hydrating ingredients help combat dryness while the subtle glow counteracts the dullness that winter weather often brings to the skin.
Fall and Spring: These transitional seasons are perfect for the primer’s versatile finish, which complements both the fresh look of spring and the warm tones of fall.
Professional Makeup Artist Perspective
Professional makeup artists praise the ICONIC London Underglow Blurring Primer for its versatility and reliability. The product works well with various foundation formulas, from liquid to powder, making it a staple in many professional kits.
The primer’s ability to extend makeup wear without feeling heavy or cakey makes it particularly valuable for special events like weddings or photo shoots. The subtle glow photographs beautifully, providing that healthy skin appearance that looks natural in photos.
Many professionals appreciate that the primer doesn’t interfere with color matching or alter the appearance of foundations. This consistency makes it reliable for client work where predictable results are essential.
Value for Money Assessment
At approximately $27-30, the ICONIC London Underglow Blurring Primer sits in the premium drugstore to mid-range category. While it’s more expensive than basic drugstore primers, the quality and performance justify the price point.
The 0.91 fl oz size provides good value, with most users finding that the product lasts 3-4 months with regular use. The dropper applicator helps prevent waste and ensures you use just the right amount each time.
When compared to high-end alternatives costing $40-60, the ICONIC London primer offers exceptional value for the performance delivered. The skincare benefits add extra value, making it a multi-functional product that serves multiple purposes.
Potential Drawbacks and Considerations
While the ICONIC London Underglow Blurring Primer has many positive attributes, there are some considerations to keep in mind. The subtle glow may not be suitable for those who prefer a completely matte finish or those with very oily skin who need maximum oil control.
The primer contains fragrance, which may be problematic for those with sensitive skin or fragrance allergies. It’s recommended to patch test before full application if you have known sensitivities.
The champagne pearl finish may not complement all skin tones equally. Those with deeper skin tones might find the pearls don’t provide the same subtle enhancement and may appear ashy or less natural.
Some users report that the primer can emphasize texture on skin with significant scarring or very large pores. The light-reflecting particles might highlight these areas rather than disguising them.
Best Practices for Application
To maximize the benefits of the ICONIC London Underglow Blurring Primer, follow these professional application tips:
Always start with properly prepped skin – cleansed, toned, and moisturized. Allow your skincare to fully absorb before applying the primer to prevent pilling or uneven application.
Use the appropriate amount – typically 2-3 drops for the entire face. Too much product can create a slippery base that won’t hold makeup properly.
Apply using patting motions rather than rubbing to preserve the pearl particles and ensure even distribution. Focus on areas where you need the most blurring effect.
Allow adequate setting time – wait 2-3 minutes before applying foundation to let the primer create the perfect grippy base.
Frequently Asked Questions
Is the ICONIC London Underglow Blurring Primer suitable for oily skin?
Yes, the primer works well for oily skin types due to its demi-matte finish and pore-blurring properties. However, those with very oily skin might need to set the T-zone with powder for optimal longevity.
Can this primer be used without foundation?
Absolutely! The primer looks beautiful on its own, providing a subtle glow and blurred appearance that’s perfect for no-makeup makeup days or when you want a natural, fresh look.
Does the primer contain SPF protection?
No, the ICONIC London Underglow Blurring Primer does not contain SPF. You’ll need to apply sunscreen separately as part of your skincare routine before using the primer.
How long does one bottle typically last?
With regular daily use, one bottle typically lasts 3-4 months. The dropper applicator helps control usage and prevents waste, making the product quite economical.
Is this primer cruelty-free and vegan?
Yes, ICONIC London is a cruelty-free brand, and the Underglow Blurring Primer is also vegan-friendly, making it suitable for those with ethical beauty preferences.
Can the primer be used with powder foundation?
Yes, the primer works well with both liquid and powder foundations. The grippy base helps powder foundations adhere better and last longer throughout the day.

Kiera Violet is a passionate product reviewer and lifestyle enthusiast who founded Life Insights to help consumers make informed purchasing decisions. With a keen eye for quality and value, Kiera specializes in comprehensive Amazon product reviews across multiple niches, from beauty essentials to everyday lifestyle products.