EVE LOM The Original Balm Cleanser Review: Worth It?

Are you searching for a skincare product that provides more than just a basic cleanse? EVE LOM The Original Balm Cleanser has built a reputation as a game-changer in the world of facial cleansers.

This acclaimed product combines effective cleansing with a spa-like experience that many skincare lovers swear by.

In this review, we explore everything about this iconic balm cleanser that has been praised by beauty editors and skincare enthusiasts alike.

Key Takeaways

• Multi-purpose formula: EVE LOM The Original Balm Cleanser works as a 5-in-1 product that cleanses, exfoliates, tones, moisturizes, and removes makeup in one step, making it perfect for streamlining your skincare routine.
• Signature ingredients: The cleanser contains a unique blend of essential oils including clove oil to target blemishes, eucalyptus oil to combat toxins, and hops oil to tone the skin, providing multiple benefits with each use.
• Suitable for all skin types: Whether you have dry, oily, combination or sensitive skin, this balm cleanser is formulated to address various skin concerns without causing irritation.
• Clinically proven results: The product has been clinically shown to reduce whiteheads and blackheads when used twice daily for 14 days and can provide up to 12 hours of hydration.
• Unique application method: The EVE LOM cleansing ritual uses warm muslin cloths for gentle exfoliation and enhanced effectiveness, creating a spa-like experience at home.
• Higher price point: At $60-$145 depending on size, this is definitely an investment skincare product, but many users find the results worth the splurge.

Last update on 2026-06-11 / Affiliate links / Images from Amazon Product Advertising API Some of the links on this website are affiliate links, which means that at no additional cost to you, I earn a commission if you click through and make a purchase. I only recommend products and services that I believe will add value to my readers. Thank you for your support!

What Makes EVE LOM The Original Balm Cleanser Special

The EVE LOM Original Balm Cleanser stands out in the saturated skincare market for good reason. This product is not just another face wash but a complete cleansing system that has transformed how many people approach their skincare routines. The cleanser comes in a solid balm form that melts upon contact with your skin, transforming from balm to oil to milk for a thorough cleanse.

What truly sets this product apart is its multi-functional nature. Unlike standard cleansers that simply remove surface dirt, this balm works as a makeup remover, exfoliator, toner, and moisturizer all in one. The formula features a careful blend of essential oils that work together to address multiple skin concerns simultaneously. Clove oil targets blemishes and promotes clearer skin, eucalyptus oil fights toxins, hops oil tones the skin, and chamomile oil soothes irritation.

The balm’s thick, buttery texture feels incredibly luxurious on the skin, making the cleansing process feel more like a spa treatment than a daily chore. This sensorial experience is part of what has earned the product its cult status among skincare enthusiasts who appreciate both form and function in their beauty routines.

How To Use EVE LOM The Original Balm Cleanser

Using the EVE LOM cleanser isn’t just about applying and rinsing—it’s a complete ritual designed to maximize the benefits of the product. Following the proper technique is key to getting the best results from this premium cleanser.

The process starts with dry hands and a dry face. This is important because water can prevent the oils in the balm from properly dissolving makeup and impurities. Begin by scooping a small amount of the balm (about the size of a nickel for your entire face) and warm it between your fingertips until it melts into an oil.

Apply the melted balm to your face using gentle, circular motions, focusing on areas with makeup or congestion. The balm is even safe to use around the eye area, making it perfect for removing stubborn mascara and eyeliner. Take your time with this step—allow at least 30 seconds for the oils to dissolve makeup and draw out impurities from your pores.

The next step involves the signature EVE LOM muslin cloth that comes with the cleanser. Soak the cloth in hot water (as hot as is comfortable), wring it out, and hold it over your face. The steam helps to open pores and prepare the skin for deeper cleansing. Then use the cloth to gently wipe away the balm using small circular motions, which provides light exfoliation.

For a more thorough cleanse, repeat the process, focusing on areas that need extra attention. The double-cleanse method is particularly effective for removing heavy makeup or sunscreen. After completing the ritual, your skin should feel clean, soft, and hydrated—not tight or stripped.

For best results, use the cleanser once daily in the evening for normal to dry skin types, or twice daily if you have congested or oily skin. The ritual might take a few minutes longer than your typical face wash, but the results make it worth the extra time.

Benefits For Different Skin Types

The versatility of EVE LOM’s Original Balm Cleanser is one of its strongest selling points. This product has been formulated to work effectively across different skin types, each benefiting from its unique properties in different ways.

For dry skin, the cleanser is a true blessing. The rich oils in the formula provide deep hydration while cleansing, leaving the skin nourished and comfortable. Users with dry skin often report that their face feels supple and moisturized after use, without the tight feeling that many cleansers leave behind. Clinical studies have shown that the balm can provide up to 12 hours of hydration, making it perfect for those who struggle with dryness.

Those with oily skin might be hesitant to use an oil-based cleanser, but the EVE LOM formula actually helps regulate sebum production. The clove oil in the formula has antiseptic properties that help control breakouts, while the eucalyptus oil helps remove excess oil without stripping the skin. Regular use can help balance oily skin and reduce the appearance of enlarged pores.

Combination skin types benefit from the balm’s ability to address multiple concerns simultaneously. It effectively cleanses oily areas while providing moisture to dry patches, helping to balance the skin over time. The gentle exfoliation from the muslin cloth helps remove dead skin cells that can clog pores in the T-zone.

Even sensitive skin types can use this cleanser, thanks to the soothing properties of chamomile oil. While the product does contain essential oils that some sensitive skin types might react to, many users report that the formula is gentle enough for their reactive skin. The lack of harsh surfactants means there’s less chance of irritation compared to foaming cleansers.

For those with mature skin, the balm offers both cleansing and anti-aging benefits. The massage technique encouraged with application helps boost circulation and lymphatic drainage, which can reduce puffiness and promote a more youthful appearance. The hydrating properties also help plump fine lines and improve skin elasticity over time.

Ingredients Analysis: What’s Inside The Jar

Understanding what goes into the EVE LOM Original Balm Cleanser helps explain why this product commands a premium price point and delivers impressive results. The formula contains a carefully selected blend of botanical oils and extracts, each serving a specific purpose.

The base of the cleanser consists of mineral oil, which acts as an effective makeup dissolving agent. While mineral oil has gotten mixed reviews in skincare circles, it’s highly effective at removing impurities without irritating the skin. This is complemented by ethylhexyl palmitate, a light emollient that helps the product spread easily across the skin.

The signature blend of essential oils is what gives the cleanser its distinctive scent and therapeutic properties:

• Clove Oil: Contains eugenol, which has antibacterial properties that help fight acne-causing bacteria and clarify the skin
• Eucalyptus Oil: Helps decongest the skin and provides antiseptic benefits
• Hops Oil: Acts as an astringent to tone the skin and tighten pores
• Egyptian Chamomile Oil: Soothes inflammation and calms irritated skin

The formula also includes cocoa butter, which provides rich hydration and helps restore the skin’s moisture barrier. This ingredient is particularly beneficial for those with dry or dehydrated skin, as it leaves a protective layer of moisture after cleansing.

One interesting ingredient is PEG-30 Lanolin, which acts as an emulsifier to help the balm transform from an oil into a milky consistency when it comes into contact with water. This makes the product easier to rinse off completely without leaving a greasy residue.

The cleanser is free from parabens, sulfates, and synthetic fragrances, making it suitable for those who prefer a more natural approach to skincare. It’s also vegetarian-friendly, gluten-free, and safe to use during pregnancy.

What’s notably absent from the formula are harsh surfactants typically found in foaming cleansers, which can strip the skin’s natural oils and disrupt its pH balance. Instead, EVE LOM relies on the principle of “like dissolves like,” using oils to effectively remove oil-based impurities and makeup without disturbing the skin’s natural barrier.

Top 3 Alternatives For EVE LOM Original Balm Cleanser

While EVE LOM’s Original Balm Cleanser has earned its reputation as a luxurious skincare staple, its premium price point isn’t accessible for everyone. Fortunately, there are several effective alternatives on the market that offer similar benefits at different price points.

Clinique Take The Day Off Cleansing Balm

Clinique’s Take The Day Off Cleansing Balm has become a popular alternative to EVE LOM’s offering, with many skincare enthusiasts considering it a worthy competitor. This fragrance-free balm transforms from a solid to a silky oil upon contact with the skin, effectively dissolving makeup and impurities.

The simpler ingredient list makes this a good option for those with sensitive skin or fragrance sensitivities. Unlike EVE LOM’s aromatic blend of essential oils, Clinique’s formula focuses on gentle yet effective cleansing without added scents. It’s also ophthalmologist tested, making it safe to use around the eyes for removing stubborn eye makeup.

At roughly half the price of EVE LOM’s cleanser, this makes for an excellent entry point into the world of cleansing balms without breaking the bank.

Last update on 2026-06-11 / Affiliate links / Images from Amazon Product Advertising API Some of the links on this website are affiliate links, which means that at no additional cost to you, I earn a commission if you click through and make a purchase. I only recommend products and services that I believe will add value to my readers. Thank you for your support!

ELEMIS Pro-Collagen Cleansing Balm

For those who still want a luxurious experience with beneficial ingredients, the ELEMIS Pro-Collagen Cleansing Balm offers a wonderful alternative. This spa-brand cleansing balm combines effective cleansing with anti-aging benefits thanks to its unique formula.

The standout ingredients include padina pavonica, a type of brown algae that supports the skin’s moisture barrier, and elderberry oil, which is rich in antioxidants. The formula also contains starflower oil and optimega oils to nourish the skin while cleansing.

Like EVE LOM’s cleanser, this balm offers a sensorial experience with its velvety texture and aromatic blend of lavender, chamomile, and eucalyptus. It transforms from balm to oil to milk and leaves the skin feeling soft and nourished.

Last update on 2026-06-11 / Affiliate links / Images from Amazon Product Advertising API Some of the links on this website are affiliate links, which means that at no additional cost to you, I earn a commission if you click through and make a purchase. I only recommend products and services that I believe will add value to my readers. Thank you for your support!

Farmacy Green Clean Makeup Removing Cleansing Balm

Farmacy’s Green Clean has gained a loyal following for its effective cleansing power combined with natural ingredients and sustainable packaging. This cleansing balm uses plant-based oils and extracts to dissolve makeup and impurities while also providing light exfoliation.

The formula contains sunflower and ginger root oils to dissolve makeup, papaya extract for gentle enzymatic exfoliation, and moringa extract to help remove environmental pollutants. The fresh citrus scent comes from natural lime, bergamot, and orange essential oils rather than synthetic fragrances.

What makes this option particularly appealing to many is the brand’s commitment to clean beauty and environmentally conscious practices. The packaging is recyclable, and the ingredients are ethically sourced.

Last update on 2026-06-11 / Affiliate links / Images from Amazon Product Advertising API Some of the links on this website are affiliate links, which means that at no additional cost to you, I earn a commission if you click through and make a purchase. I only recommend products and services that I believe will add value to my readers. Thank you for your support!

EVE LOM Original Balm Cleanser vs. Other Cleansing Methods

With so many different cleansing options available today, from micellar waters to foaming cleansers, it’s worth considering how EVE LOM’s balm cleanser compares to other methods. This comparison can help you determine if this premium product deserves a place in your routine.

Unlike foaming cleansers which rely on surfactants to create that satisfying lather, the EVE LOM balm uses oils to dissolve impurities. This fundamental difference means that while foaming cleansers might leave your skin feeling squeaky clean, they can also strip away natural oils, potentially leading to dryness and irritation. The EVE LOM balm, by contrast, cleanses thoroughly while maintaining your skin’s natural moisture balance.

Micellar waters have gained popularity for their convenience, requiring no rinsing and effectively removing surface-level makeup. However, they often don’t clean as deeply as a balm cleanser and may leave traces of makeup behind, particularly waterproof formulas. The EVE LOM balm excels at removing even the most stubborn makeup while providing additional skincare benefits that micellar waters simply can’t offer.

Oil cleansers are perhaps the closest relatives to balm cleansers, functioning on similar principles. The main difference is in texture and application—oils are messier and can run between fingers, while balms offer more control and a luxurious transformation from solid to oil to milk. The EVE LOM balm also contains additional beneficial ingredients beyond just cleansing oils, offering more skincare benefits than a simple oil cleanser.

Double cleansing, a method popularized by Korean skincare routines, involves using an oil-based cleanser followed by a water-based cleanser. The EVE LOM balm can actually replace this two-step process for many people, as it thoroughly removes makeup and impurities while also providing gentle exfoliation through the muslin cloth method.

The ritual aspect of using EVE LOM’s cleanser also sets it apart from other methods. The process of massaging the balm into the skin, using the hot cloth, and taking time with each step creates a mindful skincare experience that can be therapeutic at the end of a long day. This contrasts sharply with quick-fix cleansing wipes or hurried washing that many people default to when pressed for time.

Is EVE LOM Original Balm Cleanser Worth The Price?

When considering whether to invest in EVE LOM’s Original Balm Cleanser, the price tag is often the biggest hesitation for potential buyers. At $60 for a 1.6 oz jar and up to $145 for the largest size, this is undeniably a luxury skincare product. So, is it worth the splurge?

The value equation depends largely on what you prioritize in your skincare routine. If you’re looking for a multi-functional product that can replace several steps in your routine, the balm cleanser becomes more cost-effective. It functions as a makeup remover, cleanser, exfoliator, and treatment in one, potentially eliminating the need for separate products.

Many users report that a jar lasts a surprisingly long time—anywhere from 3-6 months with daily use for the 3.3 oz size, and up to a year for the largest size. This extended lifespan helps offset the initial investment when calculated as cost per use.

The quality of ingredients also factors into the price. While some might question the use of mineral oil as a base, the blend of essential oils and botanical ingredients are of high quality and carefully selected for their skincare benefits. The formula has been refined over decades, with the brand maintaining its commitment to effectiveness over trendy ingredients.

The included muslin cloth is another consideration—these specially designed cloths enhance the cleansing experience and provide gentle exfoliation. The product typically comes with one cloth, and additional cloths can be purchased separately.

For those who enjoy a ritualistic approach to skincare, the EVE LOM cleansing process offers a spa-like experience at home. This intangible benefit—the feeling of self-care and luxury during your skincare routine—is something that many loyal users cite as a key reason for their continued use of the product despite its price.

However, it’s worth noting that there are effective alternatives at lower price points, as discussed earlier. If budget is a primary concern, you might find that one of these alternatives provides similar benefits without the luxury price tag.

Ultimately, whether EVE LOM’s Original Balm Cleanser is “worth it” comes down to personal values, budget, and skincare goals. For those who can afford it and appreciate the formulation, ritual, and results, it remains a beloved splurge. For others, the alternatives may provide sufficient benefits at a more accessible price point.

Real Results: Before and After Using EVE LOM Cleanser

The true test of any skincare product is in the results it delivers, and EVE LOM’s Original Balm Cleanser has generated numerous success stories from users who have incorporated it into their routines. While individual experiences vary based on skin type and concerns, certain patterns emerge from consistent use of this product.

In the short term (within 1-2 weeks), users typically notice that their skin feels softer and more hydrated immediately after cleansing. The balm’s moisturizing properties mean that skin doesn’t experience that tight, stripped feeling that can follow the use of harsher cleansers. Makeup wearers are often impressed by how thoroughly the balm removes even waterproof mascara and long-wear foundation without the need for separate makeup removers.

After consistent use for one month, many report visible improvements in skin texture and clarity. The gentle exfoliation provided by the muslin cloth, combined with the balm’s ingredients, helps to smooth rough patches and refine the skin’s surface. Those with congested skin often notice fewer blackheads and whiteheads, a benefit supported by clinical testing which showed reduced comedones after 14 days of twice-daily use.

For those with dry or dehydrated skin, the cumulative moisturizing effects become more apparent over time. The skin’s barrier function improves, leading to better moisture retention throughout the day and a plumper, more radiant complexion. Some users with mild redness or irritation find that the soothing ingredients help calm their skin over time.

Users with oily or combination skin sometimes experience an initial adjustment period where their skin might seem oilier at first—this is often due to the skin recalibrating after years of using stripping cleansers. After this adjustment period, many find that their skin actually produces less excess oil as it no longer needs to compensate for being stripped.

Perhaps most telling are the accounts from long-term users who have made this cleanser a staple in their routines for years or even decades. Many of these loyal customers credit the EVE LOM cleanser with maintaining their skin’s health and appearance as they age. While it’s not marketed specifically as an anti-aging product, the gentle yet effective cleansing, coupled with increased circulation from the massage technique, contributes to overall skin health and resilience.

It’s important to note that the EVE LOM cleanser isn’t typically a quick fix for severe skin issues like cystic acne or extreme sensitivity. Rather, it’s a product that supports overall skin health over time through proper cleansing and mild treatment benefits. For those with specific skin concerns, it works best as part of a comprehensive skincare routine that includes targeted treatments.

How To Incorporate EVE LOM Cleanser Into Your Skincare Routine

Maximizing the benefits of the EVE LOM Original Balm Cleanser depends not just on proper application but also on how you incorporate it into your overall skincare routine. Here’s how to make this luxury product work harmoniously with the rest of your regimen.

For most skin types, the EVE LOM cleanser works best as an evening cleanser. This allows it to fulfill its primary purpose of thoroughly removing the day’s accumulation of makeup, sunscreen, and environmental pollutants. The ritualistic nature of the cleansing process also makes it a perfect wind-down activity before bed.

If you follow a double cleansing routine, the EVE LOM balm can serve as your first cleanse, effectively removing oil-based impurities. You might then follow with a gentle water-based cleanser if you feel your skin needs it, though many find the balm cleanser thorough enough on its own.

After cleansing with EVE LOM, your skin is perfectly prepped for active ingredients in serums and treatments. The gentle exfoliation from the muslin cloth removes dead skin cells that might otherwise prevent these products from penetrating effectively. Apply your serums to slightly damp skin for optimal absorption.

For those with dry or mature skin, you might find that you need less moisturizer after using this balm cleanser compared to other cleansing methods. The nourishing oils leave the skin lightly moisturized rather than stripped. Still, follow with an appropriate moisturizer to seal in hydration and further support your skin barrier.

If you have oily or acne-prone skin, you might prefer using the EVE LOM cleanser as part of a morning and evening routine to help keep excess oil at bay throughout the day. In this case, you might follow with a lightweight, non-comedogenic moisturizer and oil-control products as needed.

The weekly deep cleanse recommended by EVE LOM involves using the cleanser with the muslin cloth for a more thorough exfoliation. This can be integrated as part of your regular exfoliation schedule, potentially replacing other physical exfoliants in your routine.

When traveling, consider purchasing the travel-size version of the cleanser or transferring a portion to a travel container. The solid balm format makes it less likely to leak compared to liquid cleansers, though it may melt in extreme heat.

If you’re new to using balm cleansers or this particular product, give your skin time to adjust—typically 2-3 weeks. Some people experience a brief “purging” period as the deep cleansing action brings underlying congestion to the surface. This is normal and usually resolves as your skin acclimates to the new routine.

Remember that skincare is personal, and you might need to adjust how you use the EVE LOM cleanser based on your skin’s response and seasonal changes. During winter months or in dry climates, you might focus more on the nourishing aspects of the product, while in summer or humid conditions, you might emphasize the deep cleansing properties.

Expert Tips For Maximizing Your EVE LOM Cleanser

Getting the most out of your EVE LOM Original Balm Cleanser investment requires more than just following the basic instructions. These expert tips can help elevate your cleansing routine and ensure you’re experiencing all the benefits this luxury product has to offer.

Perfect your muslin cloth technique. Many users don’t realize that the temperature of the cloth affects its functionality. For optimal results, use water that’s comfortably hot—not scalding, but warm enough to open pores and help the balm melt completely. After placing the hot cloth on your face, allow it to cool slightly before gently exfoliating with circular motions. This two-step process maximizes both the steam treatment and exfoliation benefits.

Don’t skimp on massage time. Take at least 60 seconds to massage the balm into your skin before using the cloth. This not only ensures thorough makeup removal but also boosts circulation and lymphatic drainage, which can help reduce puffiness and give your complexion a healthy glow. Pay special attention to areas prone to congestion, such as the sides of the nose and chin.

Try the layering method for stubborn makeup. For heavy or waterproof makeup, apply a small amount of cleanser specifically to these areas first, allow it to sit for 30 seconds to dissolve the makeup, then proceed with your regular cleansing routine. This targeted approach is particularly effective for waterproof mascara and long-wear lipstick.

Maintain your muslin cloths properly. To extend their lifespan and keep them hygienic, rinse thoroughly after each use and hang to dry in a well-ventilated area. Wash them regularly (ideally after every 2-3 uses) in the washing machine on a gentle cycle or hand wash with mild soap. Having multiple cloths in rotation allows them to fully dry between uses, preventing bacterial growth.

Adjust amount seasonally. Your skin’s needs change with the seasons, and so should your cleansing routine. During winter months when skin tends to be drier, use a slightly more generous amount of the balm and focus on its hydrating properties. In summer, when oil production increases, a smaller amount may be sufficient, with more attention paid to thorough removal with the cloth.

Consider using as an overnight treatment. For extremely dry or dehydrated skin, beauty experts sometimes recommend using a thin layer of the EVE LOM cleanser as an overnight mask. Apply a small amount to clean, dry skin and leave on overnight. This intensive treatment can help restore moisture to severely parched skin, though it should be used sparingly and not on acne-prone areas.

Store properly to extend shelf life. Keep your EVE LOM cleanser in a cool, dry place away from direct sunlight to prevent the oils from degrading. While the product has preservatives to maintain stability, extreme temperature fluctuations can affect its texture and efficacy. In very warm climates, storing in the refrigerator can help maintain the balm’s firm texture and provide a refreshing application experience.

Pair with facial tools for enhanced benefits. Using tools like a gua sha or facial roller after your EVE LOM cleansing ritual can amplify the benefits. The cleanser leaves a perfect slip on the skin for these tools, and the combination of proper cleansing followed by facial massage can significantly improve product absorption, circulation, and lymphatic drainage.

FAQs

Is EVE LOM Cleanser suitable for sensitive skin?

EVE LOM Original Balm Cleanser can work well for many people with sensitive skin due to its gentle, non-foaming formula. The chamomile oil in the formula has soothing properties that can help calm irritation. However, the product does contain essential oils which some sensitive skin types might react to. If you have extremely sensitive skin or known sensitivities to botanical ingredients, it’s best to patch test first or consult with a dermatologist before using.

How long does one jar of EVE LOM Cleanser typically last?

The lifespan of an EVE LOM Cleanser jar depends on the size purchased and frequency of use. On average, the 1.6 oz (50ml) size lasts about 2-3 months with daily use, the 3.3 oz (100ml) size lasts approximately 4-6 months, and the largest 6.8 oz (200ml) size can last up to a year. Using the recommended pea-sized amount for each cleanse helps extend the product’s lifespan.

Can I use EVE LOM Cleanser if I have acne-prone skin?

Yes, many people with acne-prone skin find EVE LOM Cleanser helpful due to its deep cleansing properties and the inclusion of clove oil, which has antibacterial benefits. The thorough cleansing helps remove excess oil and impurities that can contribute to breakouts. However, if you have severe acne or are using prescription treatments, consult with your dermatologist to ensure this product complements your treatment plan.

Do I need to double cleanse when using EVE LOM Cleanser?

For most people, EVE LOM Cleanser is thorough enough to eliminate the need for a second cleanse, especially when used with the muslin cloth as directed. The balm effectively removes makeup, sunscreen, and impurities in one step. However, some individuals with very oily skin or those who wear heavy, long-wear makeup might benefit from following with a gentle water-based cleanser.

Can I use the EVE LOM Cleanser around my eyes?

Yes, the EVE LOM Cleanser is formulated to be gentle enough for use around the eye area and effectively removes eye makeup, including waterproof mascara. However, take care not to get the product directly in your eyes, and use gentle pressure when cleansing this delicate area. If you do experience any discomfort, rinse thoroughly with cool water.

What’s the difference between EVE LOM Original Balm Cleanser and their Gel Balm Cleanser?

The Original Balm Cleanser has a solid balm texture that melts into an oil when warmed, while the Gel Balm Cleanser starts as a gel that transforms into a balm and then a milky emulsion. The Original is better for thorough makeup removal and provides more nourishment for dry skin, while the Gel Balm offers a lighter cleanse that some prefer for morning use or when they’re not wearing heavy makeup. The Original also requires a cloth for removal, whereas the Gel Balm can be rinsed off with water alone.

How often should I replace my muslin cloth?

EVE LOM recommends replacing your muslin cloth every 1-3 months, depending on usage frequency and how well you maintain it. Signs that it’s time for a replacement include fraying edges, staining that doesn’t wash out, loss of exfoliating texture, or a persistent odor despite washing. Rotating between multiple cloths can extend their individual lifespans.

Can men use EVE LOM Cleanser too?

Absolutely! EVE LOM Cleanser is effective regardless of gender. Men often appreciate its ability to thoroughly cleanse without stripping the skin, especially after shaving. The exfoliation provided by the muslin cloth can help prevent ingrown hairs, and the nourishing formula helps soothe post-shave irritation. The cleansing ritual also makes for an enjoyable self-care practice that anyone can benefit from.